Shinjuku Shopping From TikTok: Japanese Menswear and Luxury Resale
Three of these five Shinjuku shops are on the same floor. 417 EDIFICE, STUDIOUS MENS and URBAN RESEARCH iD all sit on the fifth floor of Lumine EST, directly connected to the JR Shinjuku Station East Exit, so you can see all three without going back outside. Four of the five come from one creator's series on Japanese brands and stores worth knowing, in its Shinjuku edition.
The other two have buildings of their own. KAWANO is a multi-floor select shop dating to 1950 that carries Japanese designer labels like TAAKK, amok and ANREALAGE. KOMEHYO Shinjuku fills four floors with pre-owned luxury handbags, watches, jewelry and designer clothes, with appraisal and repair on site. Both are priced as expensive, while the Lumine EST shops are moderate.
Written from public posts on TikTok, Instagram and YouTube. Updated Oct 2026.
Where creators go
- 417 EDIFICE Lumine EST Shinjuku
417 EDIFICE sells contemporary menswear that blends American casual style with Japanese tailoring: jackets, knitwear, denim and collaborations with American heritage brands. The creator calls it a great starting point for contemporary Japanese menswear, good for building an everyday wardrobe without going full avant-garde.
- KAWANO
KAWANO has anchored Shinjuku fashion since 1950 from the Kawano Building near the station. The creator describes a multi-floor concept store for fashion-forward shoppers, with brands like TAAKK, amok and ANREALAGE, and it covers both men and women, so it is the broadest of the five shops here.
- KOMEHYO Shinjuku
KOMEHYO Shinjuku is the Kanto flagship of a pre-owned luxury retailer, spread over the first to fourth floors of its building. Expect a large choice of second-hand designer handbags, plus watches, jewelry and clothing in separate men's and women's sections, with expert appraisal and repair. It came from a creator's personal Japan guide.
- STUDIOUS MENS Lumine EST Shinjuku
STUDIOUS MENS on the fifth floor of Lumine EST stocks only Japanese labels based in Tokyo, with a dedicated booth for CULLNI, which the creator points out. It is the flagship of the STUDIOUS group and was renovated with more floor space in 2023.
- URBAN RESEARCH iD Lumine EST Shinjuku
URBAN RESEARCH iD, also on the fifth floor of Lumine EST, mixes contemporary clothes with curated vintage and hosts periodic Buyer's Vintage Trunk Show pop-ups. The creator calls it great for contemporary Japanese styling without being overly niche. Tax-free shopping is available for overseas visitors, and staff give styling advice.
Lumine EST, fifth floor
The three shops on this floor suit different shoppers. 417 EDIFICE is the easy entry point, American casual with Japanese tailoring. STUDIOUS MENS is all Tokyo labels, including CULLNI. URBAN RESEARCH iD adds vintage to the mix and offers tax-free shopping and styling help.
Good to know
The fifth floor of Lumine EST, above the JR Shinjuku Station East Exit, has three menswear shops from one creator's list: 417 EDIFICE, STUDIOUS MENS and URBAN RESEARCH iD. KAWANO, a select shop since 1950, carries Japanese designer brands like TAAKK and ANREALAGE.
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