Which Paris perfumeries show up on TikTok?

Oriza L. Legrand near Madeleine is the most posted, known for historic perfumes, paper incense and soaps. Officine Universelle Buly has two stores here, Rue de Saintonge and Rue Bonaparte, both selling alcohol-free fragrances. Bienaimé on Rue Saint-Roch offers scent consultations, and Astier de Villatte sells perfumes and candles next to its ceramics.

Where are these Paris shops?

The 1st arrondissement has Bienaimé, Brigitte Tanaka, Astier de Villatte, Papier Royal and Salon du Fromage Hisada. The 3rd, in the Marais, has Merci, 0fr. and one Buly. The 6th has Marin Montagut and the other Buly, and the 9th has Oriza L. Legrand and Galeries Lafayette. The soap shops are in Montmartre, and Messy Nessy's Cabinet is in the 5th.

Is the Galeries Lafayette rooftop free?

Yes, according to the listing. The rooftop terrace of Galeries Lafayette Paris Haussmann is free and gives a 360-degree view of the Paris skyline. Inside, look up at the Art Nouveau glass dome. International visitors who shop there can use the store's tax refund services.

Paris Shopping From TikTok: Perfumeries, Paper and Concept Stores

Scent and paper lead the Paris shops creators save. Perfumeries and apothecary-style beauty counters such as Oriza L. Legrand, Officine Universelle Buly and Bienaimé sit beside two soap shops in Montmartre, a print workshop at the Palais-Royal and a run of concept stores full of ceramics, stationery and curiosities. Many of the posts are Japanese, and a lot of them frame these shops as places to buy a gift or a souvenir worth carrying home.

Two names appear twice. La Savonnerie de Montmartre is listed on both Rue de Steinkerque and Rue du Chevalier de la Barre, and Buly appears with its Rue Bonaparte and Rue de Saintonge stores. The 1st arrondissement has the tightest cluster, from Rue Saint-Roch to the Galerie de Valois, and the Marais adds a few more. Seven of the 15 shops are listed as expensive and none as cheap, so set a budget before the perfumeries.

Written from public posts on TikTok, Instagram and YouTube. Updated Oct 2026.

Where creators go

Oriza L. LegrandShop
The most posted shop here, and both posts are Japanese. Oriza L. Legrand on Rue Vignon, near Métro Madeleine, is a historic perfumery making fragrances, soaps and cosmetic vinegars from old formulas, in an Art Déco and Art Nouveau boutique. One creator burns the paper incense at night and says the scent lingers until morning; another calls the scented soaps a luxurious souvenir and repeats the story that Marie Antoinette loved the house.
Papier RoyalStationery Store
A stationery shop and working print factory in the Galerie de Valois, described as the oldest active print factory in Paris. Visitors can watch printing on century-old presses, and the post shows on-the-spot monogram embossing, calligraphy for handwritten notes and themed notebooks. A Japanese creator links it to the entrepreneur who created the world of Buly. It is listed as expensive.
MerciConcept Store
A multi-story concept store on Boulevard Beaumarchais in a 19th-century former fabric house, mixing fashion, design and homeware from independent designers. The posts show the vintage red Fiat 500 used as a photo spot, and one creator calls the Merci tote bag the quintessential Parisian souvenir. The Used Book Café and La Cantine are on site, and profits support a foundation for Malagasy women.
Officine Universelle BulyShop
The Rue de Saintonge branch of Buly, in the Marais, styled like a 19th-century apothecary. It sells alcohol-free perfume oils, skincare and lip balms in engraved leather cases, and the post highlights the custom calligraphy on the packaging of perfumes and grooming items you buy. The Rue Bonaparte store in the 6th, all dark wood and glass, is also on the list.
Marin MontagutConcept Store
A shop on Rue Madame in Saint-Germain-des-Prés filled with hand-painted curiosities, antiques, stationery and travel-themed gifts, styled somewhere between a Parisian apartment and a Normandy cottage. The creator who posted it singles out the hand-painted mugs and books as authentic, high-quality Paris gifts. Prices are listed as moderate, lower than most of the perfumeries here.
0fr.Bookstore
An independent bookstore and gallery on Rue Dupetit-Thouars in the Haut-Marais, stocking art, design and fashion publications from around the world. The post points out the small gallery in the back, where young artists show rolling exhibitions. Browsing is free, and it appears in the same Japanese Marais video as Merci and the Saintonge Buly, so the three fit one walk.
Galeries Lafayette Paris HaussmannDepartment Store
The department store on Boulevard Haussmann is on the list for two things: the Art Nouveau glass dome and the rooftop terrace, which is free and gives a 360-degree view over the city. It sells a wide range of luxury goods, and international visitors can use the tax refund service. It is the one big-name store among mostly small independent shops.
Astier de VillatteCeramics Shop
Handmade ceramics are the signature at Astier de Villatte on Rue Saint-Honoré, along with scented candles, perfumes and stationery printed on the shop's own typographic press. The room feels like a cabinet of curiosities. It comes from a Paris shopping guide that also covers Buly, Brigitte Tanaka, Bienaimé and Messy Nessy's Cabinet, a handy route through the city.

More shops and markets in Paris

La Savonnerie de MontmartreShop La Savonnerie de MontmartreShop Salon du Fromage HisadaShop Brigitte TanakaConcept Store BienaiméConcept Store Messy Nessy's CabinetConcept Store Officine Universelle BulyConcept Store

Rue Saint-Roch and the 1st arrondissement

Astier de Villatte and Papier Royal share the 1st arrondissement with two small shops on Rue Saint-Roch. Bienaimé at number 30 sells clean, elegant perfumes, creams and soaps, and its staff give detailed scent consultations. At number 18, Brigitte Tanaka is a tiny, cramped Franco-Japanese boutique of handwoven bags, stationery, art and curiosities, picked for thoughtful gifts.

On Rue de Richelieu, Salon du Fromage Hisada is a cheese shop with French and international selections, and the Japanese post that features it notes that staff speak Japanese.

Soap from Montmartre and a cabinet of curiosities

Both branches of La Savonnerie de Montmartre sell organic soaps and cosmetics from Provence: one on Rue du Chevalier de la Barre, listed with affordable prices and friendly staff, and one on Rue de Steinkerque, which a creator recommends for fragrant Paris souvenirs. A Portuguese post films the small shop.

Over in the 5th, Messy Nessy's Cabinet on Rue de Bièvre is the oddity of the list: a shop of strange collectibles that grew out of a travel blog, with a keyholder membership program.

Good to know

The posts point to the scented soaps at Oriza L. Legrand, the Merci tote bag, hand-painted mugs and books at Marin Montagut and Provençal soaps at La Savonnerie de Montmartre. Papier Royal embosses monograms on the spot, Buly adds calligraphy to its packaging, and Messy Nessy's Cabinet sells unusual collectibles for something less expected.